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There are certain strategies that any smart internet marketing firm likes to keep proprietary, and others that are less secret, like the material that appears on our client websites, the press releases we write and send out to the media, and our social media campaigns. The obvious difference between material that is public and what's "top secret" is that some of we do are unique tricks of the trade while others are widely known best practices.
While we have plenty of tricks up our sleeve, Cyberset's approach to online marketing is also largely based on perhaps the single best-known dictum in our field: content is king. At Cyberset, we devote a great deal of our energy to creating high quality content and quite a lot of it. That approach works because, more and more, Google and other search engines are smiling on truly good content that people actually read, even as sites filled with questionable content are finding their ranking sinking lower and lower.
As for your social media campaigns, they have essentially two functions. One is to attract as many online followers ("fans" or "friends"). Second, it's to persuade those individuals to become a bit more serious by actually visiting your site and, very possibly, making contact with your company.
Social media really can be e a terrific local internet marketing tool. Despite the canard, still believed in some quarters, that visitors from social media don’t become customers, our professionals here at Cyberset have proven them wrong. We keep social media users engaged so that they visit your site and, miracle of miracles, actually obtain your products or services.