Getting Past the Internet Jargon


Getting Past the Internet Jargon

Sometimes prospective clients looking into the services of an Internet marketing company can find themselves overwhelmed by the arcane-sounding terminology which insiders tend to use without any regard for newcomers. Cyberset Corp., on the other hand, feels your pain and is happy to explain the work of an online marketing company in plain and simple English.

The most familiar, yet potentially baffling, term a newcomer to web marketing is likely to encounter is "search engine optimization" and its even more baffling acronym, SEO. What this term simply refers to is the process of making either an entire web site, or a particular page on a web site, as inviting to search engines – i.e., Google, Yahoo!, Bing, etc. – as possible. Each one of these sites has sent out web crawlers which search the Internet looking for high quality content which is also relevant to the terms people look for online. The pages that meet certain criteria are likely to be selected by web crawlers. Therefore, SEO simply boils down giving the search engine web crawlers what they are looking for. The result is that a well optimized page will be the first entries an individual sees when they get their search results…and the result of that is increased web visits and "conversions." (Web lingo for sales.)

Based in Los Angeles, Cyberset has been proven itself highly effective as both a local Internet marketing company but has also achieved success working on behalf of national and international businesses and organizations of all types. It defines success, by the way, as bringing of the right people to its clients websites, and thereby helping its clients meet their sales goals. Simple enough for you?